Welcome message from Trust Onyekwere, Founder & Lead Platform Instructor at PMXschool.

Introduction to B2D Product Marketing Course

Understand what B2D means and how it differs from B2C and B2B

Help you position products in a way that resonates with developers while aligning with broader business goals.

Help you craft messaging that instantly tells a developer why they should care.

Help you structure your messaging using proven frameworks that resonate with developers.

Help you write clear, useful, and compelling copy that supports discovery, learning, and usage for developers.

Help you position technical products in a way that highlights their true value to developers, especially when you’re marketing open source tools, APIs, or full developer platforms.

Launch your developer product in a way that builds traction, earns trust, and drives real usage.

Identify and leverage the right platforms to launch your developer product and reach early adopters.

Understand the 4 stages of the developer journey: Awareness, Activation, Adoption, and Advocacy.

Track the right metrics to understand how your developer product launch is performing and where to improve.

Master the types of content developers rely on at every stage of their journey — and how to create them with purpose.

Build a consistent, strategic content engine that keeps your developer audience engaged and drives growth.

Get your product discovered by developers through search, with content that ranks, teaches, and drives action.

Maximize reach and engagement by distributing your technical content across the channels developers already use.

Collaborate effectively with technical content professionals to create, scale, and amplify content that serves developers.

Collaborate effectively with technical content professionals to create, scale, and amplify content that serves developers.

Learn how to build meaningful developer communities that grow organically, foster engagement, and support your product long-term.

Understand the distinct but complementary roles of evangelism and community management in a developer-focused ecosystem.

Understand how to work effectively with developer advocates and broader DevRel teams to amplify adoption, support users, and scale ecosystem impact.

Build a healthy open-source ecosystem by making it easier, safer, and more rewarding for developers to contribute to your project.

Build a technical community that fuels growth, product feedback, and long-term engagement.

Learn how to plan and execute developer-focused initiatives that drive engagement, education, and real-world product adoption.

Understand the key metrics used to evaluate developer-facing products and programs and how to connect your DevRel work to business outcomes.

Use modern DevRel and product analytics tools to track developer engagement across channels, uncover insights, and optimize your funnel.

Showcase your skills and outcomes to land your next role in DevRel, Developer Marketing, or Technical Content.

Understand the different career paths available in Developer Marketing and how to choose the one that aligns with your strengths and interests.

Craft a resume that stands out and prepare confidently for interviews in Developer Marketing, DevRel, and Technical Content roles.

How to earn the PMXschool Developer Marketing certificate